Cohorts & Recommendations To Drive Engagement · SportsStack · SportsStack
The Personalization Layer

Cohorts & Recommendations To Drive Engagement

Real-time cohorts and personalized bet recommendations that drive conversion.

Unified data powers better journeys.

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Problem

  • No single view of the fan
  • Manual segmentation drains time
  • Proper ML and Personalization stacks are expense to build and maintain
  • Generic recommendations are low-converting

Why it matters

  • Personalization drives LTV and engagement
  • Unified data and a single view of the customer powers better journeys

What it does

The essentials

• Understands fan behavior and real-time intent
• Builds cohorts dynamically as behavior shifts
• Delivers personalized bets, promos, and insights
• Increases conversion and retention across the fan lifecycle

How it works

Three simple steps

1
01

Understand

Ingest fan signals and interpret behavior patterns.

  • Affinity
  • Recency/frequency
2
02

Cohort

Blend behavior + transactions to group fans in real time.

  • Behavioral modeling
  • AI routing
3
03

Recommend

Deliver personalized bets, promos, and insights instantly.

  • Recommendations
  • VIP promos
  • Next-best action

Key capabilities

Built for sports

Real-Time Signals

Fandom, bet patterns, and risk profile in one stream

Cohort Engine

Blend behavioral and transactional data for grouping

Fan Routing

Match every user to the right personalization model

Recommendation Engine

Serve the next-best bet, promo, or insight

Intent Scoring

Predict engagement likelihood across the lifecycle

Content Personalization

Customize every touchpoint automatically

Results

Outcomes

Higher conversion on key markets

Serve the right bet, promo, or insight at the exact moment of intent.

Deeper fan retention

Behavior-based cohorts keep users active across the lifecycle.

Real-time personalization at scale

One engine powering recs, promos, and content for every user segment.

Lift in LTV across segments

Smarter routing → better experiences → more loyal high-value users.

Use cases

Where it lands

Cohort Identification

Segment bettors in real time by behavior, value, and betting patterns.

Personalized Bet & Promo Recommendations

Serve 1:1 bets and promotions that lift conversion and retention.

Why sportsstack

Don't Reinvent the Wheel

Feature SportsStack DIY / Legacy
Cohort Updates
Real-time, automatic refresh
Manual SQL, batch processing
Recommendation Models
Sports-specific, business context-aware
Generic, context-blind
Data Foundation
Unified, clean, real-time
Fragmented, stale, inconsistent
Activation
Multi-channel, API-ready
Manual exports, delayed sync, maintain brittle integrations between systems
Conversion Impact
Measured lift in conversion and engagement
Generic promos, low conversion

Unify your data. Protect your ops. Engage your fans.

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