The Unified Data Layer

The Unified API for Sports

One clean, real-time feed across every provider.

Build once, launch anywhere.

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Problem

Fragmented providers with different schemas, IDs, and update patterns.
Switching providers leads to complex migrations
Slow time-to-market integrating a new dataset or sport takes weeks instead of days.
Relying on single providers lead to single points of failure

Why it matters

A bad foundation slows every team down
Clean data = faster shipping + better AI
Your engineers should be focused on your core competencies, not data pipelines.
You need highly available and reliable data to power your products and AI.

What it does

The essentials

• Turns every provider feed into one clean schema

• Generates universal IDs and schema across providers and sports

• Produces a single, real-time source of truth

• Enables provider switching and addition with no rewrites

How it works

Three simple steps

1

01

Ingest

Connect any sports data provider or internal feed in minutes.

Scores & Stats
Markets & Props
Content & Projections

2

02

Normalize

Clean schemas, standardize formats, and generate universal IDs.

Unified schemas
Universal IDs
Lineage metadata

3

03

Unify

Produce one consistent, cross-provider source of truth.

Conflict resolution
Provider proofs
Clean real-time API

Key capabilities

Built for sports

Universal IDs

One identity for every player, team, game, and market

Unified Schema

Clean, normalized stats, odds, and content

Provider-Agnostic API

Swap sources without changing your code

Real-Time Corrections

Fixes and updates flow automatically

Replay & Testing

Reproduce incidents instantly

Fallback Providers

Always-on continuity when a feed breaks

Results

Outcomes

80% faster integrations

Ship new data sources, leagues, and features in days, not months.

Zero-rewrite provider switching

Swap or add providers without touching your codebase.

One schema across the business

Product, engineering, trading, and analytics operate off the same truth.

AI-ready data foundation

Consistent, normalized data powering every model, workflow, and agent.

Customer outcomes

What teams say

"

SportsGrid · Head of Product

Centralized every provider into one schema

SportsGrid now adds sports in a single flow, saving months of development time and letting the team switch providers seamlessly when contracts renew.

"

Rotobot · Head of Data

Compressed a year of odds work into one month

Rotobot accelerated odds-data integration by 80% and expects a 90% reduction in time and compute as refreshes now happen in minutes instead of days.

Use cases

Where it lands

Unified Odds & Markets Feed

One API for odds and markets across every provider with a unified schema and zero-rewrite switching.

ESPN-in-a-Box Experiences

Rich, integrated scores, stats, odds, and content so bettors can make confident decisions.

Why sportsstack

Don't Reinvent the Wheel

Feature	SportsStack	DIY / Legacy
Data Schema	One unified schema across all sports	Multiple schemas per provider
Provider Switching	Configuration-only, zero rewrites	Months of migration work
ID Management	Universal IDs, pre-mapped	Manual mapping, constant maintenance
Testing & Validation	Unified replay and logging to debug and test data issues	Reliant on provider specific replay tools, manual logging, and ad-hoc debugging
Latency	Best practices for each provider baked in	Custom integration work and tuning for each provider

Unify your data. Protect your ops. Engage your fans.

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